ETC, the local real estate advisory firm, has changed its name to ETC with immediate effect. The company has also unveiled a revamped logo as part of its rebranding exercise.
CEO of ETC, Desmond Sim, says that the name ETC has long been a familiar abbreviation among clients and staff. The decision to officially adopt ETC as the company’s new name was driven by its employees, highlighting the importance the company places on their insights, voices, and ideas.
According to Sim, the refreshed identity represents the company’s progress as one united ETC and emphasizes its determination to shape the future of real estate, both locally and regionally.
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The rebranding coincides with the company’s 30th anniversary. Established in 1995, ETC offers a comprehensive range of services throughout a real estate asset’s lifecycle, from advisory and investment to management and divestment.
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