On February 6, Perennial Holdings and Far East Organization announced their plans for Aurea, a new luxury apartment tower that will be a part of the Golden Mile Singapore mixed-use development along Beach Road.
Designed by DP Architects, the 45-storey Aurea tower will have a total of 188 units and will occupy a site area of 144,908 sq ft. The tower will be connected to the neighboring The Golden Mile, a commercial building with a mix of retail space, medical suites, and offices, by a link bridge.
The Golden Mile, formerly known as Golden Mile Complex, holds historical significance and has been conserved for its architectural heritage. It was also the first collective sale and conservation of a building. In May 2022, Perennial Holdings and Far East Organization acquired the building en bloc for $700 million.
Aurea, with its prime location on Beach Road, will be a highly sought-after address in the Downtown Core, part of the Core Central Region (CCR). “We anticipate strong interest from discerning individuals and families who appreciate the exclusivity of a prime Downtown Core address,” says Shaw Lay See, the Chief Operating Officer for Far East Organization’s sales & leasing group.
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The preview for Aurea, with appointments only, will start on February 22, and the launch is set to take place on March 8. The units will be priced at $2,750 psf.
At this price, a two-bedroom apartment of 646 sq ft at Aurea will start from $1.92 million ($2,972 psf).
The residences at Aurea consist of a variety of unit types. It has 112 two- and three-bedroom apartments ranging from 635 sq ft to 1,001 sq ft, 56 four-bedroom units ranging from 1,442 sq ft to 1,798 sq ft, and 18 five-bedroom units ranging from 2,863 sq ft to 3,251 sq ft. There are also two exclusive penthouses: a six-bedroom duplex spanning 5,608 sq ft and a six-bedroom triplex of 8,816 sq ft.
In addition to a private pool, the larger four-bedroom units and penthouses also feature private lift access. These units are designed to cater to the luxurious lifestyles of CCR homebuyers, says Marcus Chu, CEO of ERA Singapore.
Read also: URA suggests voluntary conservation of Golden Mile Tower’s iconic cinema block
At the same time, the two- and three-bedroom units make up 60% of the apartments at Aurea. These units are expected to appeal to both homebuyers and investors, adds Chu.
Residents of Aurea will have access to a range of facilities, including two infinity pools on levels three and 33, a gym, a bouldering wall, spa facilities, an indoor lounge, and multiple dining pavilions for hosting guests. The sky terraces on levels 17 and 33 offer panoramic views of the CBD skyline, Marina Bay, and the Kallang waterfront.
“Today’s homebuyers are looking for more than just a great location,” says Ken Low, managing partner at SRI. “They want a home that enhances their daily lives – one that is easy to get around, thoughtfully designed, and offers facilities or spaces that inspire. Aurea delivers on all these aspects.”
The 156 strata office units and 19 medical suites at The Golden Mile were launched for sale in December 2024. The joint venture partners, Perennial and Far East, plan to retain ownership of the two-storey retail atrium to curate the tenant mix.
“The former Golden Mile Complex is an iconic landmark. The potential of the commercial space, especially the office space, will likely attract buyers,” says PropNex CEO Ismail Gafoor.
He also adds that today’s buyers prioritize high-quality projects that are close to an MRT station and offer convenient access to essential amenities. With an existing overhead bridge linking The Golden Mile to the Nicoll Highway MRT Station on the Circle Line, residents will have easy access to major roadways like Nicoll Highway, East Coast Parkway (ECP), and Kallang-Paya Lebar Expressway (KPE). Golden Mile Singapore is also only 1km away from the Kallang Alive Precinct, the Bras Basah-Bugis district, and a 10-minute drive from the CBD.
The last launch in District 7’s Beach Road neighbourhood was the 558-unit Midtown Modern in 2021. All the units at Midtown Modern have been sold as of December 2024 at an average price of about $2,825 psf, and the project is expected to obtain TOP sometime this year.
Midtown Modern was preceded by The M, a neighboring 522-unit development in 2020. The entire development was sold off at an average price of $2,528 psf and was completed in March 2024.
The 219-unit Midtown Bay at Guoco Midtown was also completed last year. Since its debut in 2019, about 63% of the units have been taken up as of February 5 at an average price of $3,090 psf.
Given Aurea’s prime location, upscale residences, and the historical significance of Golden Mile, PropNex’s CEO Gafoor believes that the apartment units could potentially cross $3,000 psf in price.
“As most of the units in past launches in the district have been sold, we believe Aurea may attract healthy interest among prospective homebuyers and investors, owing to the pent-up demand for new homes in the area,” says Gafoor.
The expected completion for Aurea is in 2Q2029. Check out the latest listings for Aurea properties.